Consumer devices: what matters to consumers in 2026, and the trends set to shape purchases and usage
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Consumer devices (including smartphones, smartwatches, smart glasses and XR headsets) and smart home devices are on a continuous innovation curve. For companies operating in this sector, including operators, understanding shifts in consumer behaviour and emerging trends is crucial to formulate successful business strategies.
This report draws on findings from the GSMA Intelligence consumer survey to uncover insights that can help players in these ecosystems sharpen their competitive strategies and refine their product offerings. For example, younger adults have traditionally been the core consumer segment for wearables. However, the appeal of wearables is now broadening: the 65 and over age group is becoming increasingly interested in owning such devices. Meanwhile, AI capabilities in smartphones – though not a key driver of handset purchases – are beginning to matter more.
This research discusses the implications of these and other important shifts, and provides recommendations for ecosystem players.
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Consumer devices: what matters to consumers in 2026, and the trends set to shape purchases and usage
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This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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Consumer devices: what matters to consumers in 2026, and the trends set to shape purchases and usage
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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