Local content in streaming: the new show in town

Pay TV

Local content in streaming: the new show in town
This Report is locked

This report is available to those subscribed to the Fixed, TV and Convergence module.

Learn more about our packages

Global streaming services have achieved international success on the back of US-produced content. Having established this global footprint, they are now turning their attention to local content to sustain their impressive subscriber growth rates.

This report examines the move into local content in depth. It begins by assessing which foreign markets are ready for this local content push, the three crucial factors to succeed in these markets and the kind of programming that local content investment is being directed at.

This is followed by several case studies, including on Netflix, Disney and Telefónica. Finally, we explore what the impact will be on local media sectors and the future balance of power in foreign media markets.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

Pay-TV Markets, Q2 2025: developments and outlook

Pay TV
Fixed, TV and Convergence

Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.

This report is locked

IBC 2025: AI dominated the scene but it was not the only area of innovation and developments

Pay TV
Artificial intelligence (AI)
Digital consumer services
Fixed, TV and Convergence

The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.

This report is locked

Industry Checkpoint: pay TV, Q3 2025

Pay TV
Fixed, TV and Convergence

This edition of the Industry Checkpoint series focuses on pay TV, including traditional pay TV and OTT video services, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: acceleration of pay-DTT service closures; US cable operators intensifying their efforts to combat cord-cutting; growing interest from pay-TV operators in FAST-related partnerships; and leading OTT video streaming providers increasing their push on immersive video experiences.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics