Local content in streaming: the new show in town

Global streaming services have achieved international success on the back of US-produced content. Having established this global footprint, they are now turning their attention to local content to sustain their impressive subscriber growth rates.

This report examines the move into local content in depth. It begins by assessing which foreign markets are ready for this local content push, the three crucial factors to succeed in these markets and the kind of programming that local content investment is being directed at.

This is followed by several case studies, including on Netflix, Disney and Telefónica. Finally, we explore what the impact will be on local media sectors and the future balance of power in foreign media markets.