IBC 2025: AI dominated the scene but it was not the only area of innovation and developments

This edition of the Industry Checkpoint series focuses on pay TV, including traditional pay TV and OTT video services, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: acceleration of pay-DTT service closures; US cable operators intensifying their efforts to combat cord-cutting; growing interest from pay-TV operators in FAST-related partnerships; and leading OTT video streaming providers increasing their push on immersive video experiences.

Leveraging data from our consumer survey, this report provides insights into the evolution of consumer behaviour across traditional pay TV, OTT video services and mobile video usage. It highlights key trends and their implications, as well as actionable recommendations for key players in the video ecosystem.

This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications. The report considers three major developments: fresh momentum for consumer XR due to important releases from major tech players; AI agents breaking out in consumer digital services; and major digital gaming providers putting cloud gaming in an unprecedented position to challenge console gaming.