Industry Checkpoint: pay TV, Q3 2025
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As the telecoms industry and wider digital ecosystem continue to evolve at an unprecedented speed, regularly assessing major developments and their implications is more important than ever. GSMA Intelligence's new Industry Checkpoint series helps navigate how the market is changing, identify the new trends that matter and understand the implications of these developments.

This edition of the Industry Checkpoint series focuses on pay TV, including traditional pay TV and OTT video services, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: acceleration of pay-DTT service closures; US cable operators intensifying their efforts to combat cord-cutting; growing interest from pay-TV operators in FAST-related partnerships; and leading OTT video streaming providers increasing their push on immersive video experiences.

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