Global Mobile Trends 2024
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Enter AI and the 'open of everything'
GSMA Intelligence has released the latest edition in the Global Mobile Trends series. Much has changed since our first publication in 2015. Technology has advanced and companies have come and gone. As always, the purpose of Global Mobile Trends is simple: understand the biggest and most important things happening in telecoms and the broader TMT industries, and explain what they mean for people, companies and governments.
This Global Mobile Trends report examines the biggest developments expected in 2024. These include 5G’s next wave; the impact of generative AI; 5G-Advanced; new experiences from 5G-enabled services such as FWA; the future of entertainment; cloud and edge compute; private wireless; eSIM; the rise of satellites; and sustainability strategies.
This comprehensive report draws on GSMA Intelligence data, survey findings and industry conversations to focus on the trends that matter most and what they mean for those in telecoms and beyond.
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The mobile churn challenge: where loyalty is lowest and four recommendations for operators
The latest consumer survey by GSMA Intelligence reveals that around one in seven mobile users changed their service provider over the previous 12 months. The main reasons for churn have stayed largely unchanged over the last five years, at the aggregate level, with value for money by far the top reason. However, variations exist between consumer segments in terms of the degree of churn and the drivers.
MWC Shanghai 2025: a window into the future?
MWC Shanghai is in the books for another year, having attracted 45,000 visitors (from 12,500 companies), along with 400 exhibitors and partner groups. The numbers were up from the 2024 event by 13% and 92% respectively. This analysis highlights the key takeaways and implications from meetings, summits and announcements at the event – and in particular, whether the progress seen in China can be mapped to other regions.
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Learn moreRelated research
The Mobile Economy Asia Pacific 2025
Mobile connectivity supports efforts to develop modern, inclusive and sustainable digital nations in Asia Pacific, facilitating the increasing integration of transformative technologies such as AI into daily activities for individuals and businesses. In 2024, the mobile sector accounted for 5.6% of GDP in Asia Pacific, contributing $950 billion in value. This is expected to rise to $1.4 trillion by 2030, equivalent to 6.6% of GDP, as the impacts of 5G technology become more widespread across local economies. To fully unlock this potential, fostering digital trust and ensuring the sustainability of the industry have become key priorities for stakeholders across the region's digital ecosystem. This means driving 5G monetisation, addressing the scam economy and mitigating cybersecurity threats, alongside bridging investment gaps, balancing innovation with regulations and implementing effective spectrum policies.
The mobile churn challenge: where loyalty is lowest and four recommendations for operators
The latest consumer survey by GSMA Intelligence reveals that around one in seven mobile users changed their service provider over the previous 12 months. The main reasons for churn have stayed largely unchanged over the last five years, at the aggregate level, with value for money by far the top reason. However, variations exist between consumer segments in terms of the degree of churn and the drivers.
MWC Shanghai 2025: a window into the future?
MWC Shanghai is in the books for another year, having attracted 45,000 visitors (from 12,500 companies), along with 400 exhibitors and partner groups. The numbers were up from the 2024 event by 13% and 92% respectively. This analysis highlights the key takeaways and implications from meetings, summits and announcements at the event – and in particular, whether the progress seen in China can be mapped to other regions.
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