Future of devices: emerging trends, evolving consumer behaviour and expanding digital services

Future of devices: emerging trends, evolving consumer behaviour and expanding digital services
This Report is locked

This report is available to those subscribed to the Digital Consumer module.

Learn more about our packages

In this latest research on devices, GSMA Intelligence explores how consumer behaviour is changing across areas such as smartphone replacement rates, preferred sales location, purchase drivers, brand loyalty and wearables ownership. It shows how smartphone replacement rates have been lengthening over the last couple of years, impacted by macro factors and by models retaining their utility for longer.

The report also considers the impact of new technologies. Advanced AI looks set to influence the future of smartphones across hardware, software and apps. In XR, Apple's entry into the area has the potential to boost the overall ecosystem and XR's chances of becoming a popular technology.

The rise of mobile digital services is examined in the research too. While smartphone hardware innovation remains important for consumers, the value for them increasingly lies in the smartphone as a platform for consuming digital services such as digital entertainment, social networking, fintech and e-health.

Finally, to illustrate the themes explored, the analysis provides operator case studies for EE, Turkcell and Orange.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

e&: A strong first-party gaming offering to profit from high consumer usage of digital gaming

Digital consumer services
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition analyses e&'s comprehensive consumer gaming offering as part of its wider digital services strategy.

This report is locked

EE: Digital gaming as an important component of a wider consumer revenue growth strategy

Digital consumer services
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at EE's approach in gaming as part of its wider consumer revenue growth strategy.

This report is locked

Orange: Offering own digital gaming services with an eye on B2C revenue growth and 5G monetisation

Digital consumer services
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores how Orange is using its own digital gaming offering to support consumer revenue growth.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics