Consumer eSIM: device and MNO service trackers, and 2030 adoption forecast, Q1 2026

The 2026 Fifa World Cup in Canada, Mexico and the US is set to capture the attention of football fans around the world, with operators playing a significant role in its success. The event in many ways represents a microcosm of operator strategy: combining infrastructure performance, customer experience and service innovation to meet immediate demand and strengthen long-term competitive positioning.

As the telecoms industry and wider digital ecosystem evolve at an unprecedented rate, regularly assessing major developments and their implications is more important than ever. This edition of the Industry Checkpoint series focuses on the MVNO segment, highlighting how it has changed in the last six months and the implications.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition examines the preferred retailers and sales channels for consumer smartphone purchases.