Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home

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Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
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Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
Released
FEBRUARY 2026

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Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.

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