eSIM: State of the consumer market and the road ahead
eSIM
Download the Report
Complete the form below to get instant access to this report. For easier access in the future, you can register for a free account here.
Please sign in or register for a free public account to access this report.
Momentum for eSIM is accelerating in the consumer market, opening up new opportunities for mobile ecosystem players and enabling new benefits for consumers. By 2025, 2.4 billion smartphone connections will use eSIM globally. As market adoption grows and eSIM becomes part of day-to-day business, having a clear roadmap and strategy will be crucial to capture and monetise the new opportunities presented by eSIM.
This report focuses on the eSIM consumer market, providing a unique and fact-based update on the state of the market and its future outlook. It looks at the latest developments and trends in terms of eSIM consumer devices (smartphones, smartwatches, tablets and laptops), eSIM service commercialisation (how many operators have launched eSIM service and in what countries) and new use cases (e.g. 5G FWA). It also examines and segments consumer awareness of eSIM.
Looking to the future, the report also considers what needs to be done by the eSIM ecosystem (including OEMs, MNOs, MVNOs, and vendors of eSIM solutions and platforms) to fully leverage the business potential of eSIM and scale market adoption in the coming years.
The GSMA appreciates the collaboration of Giesecke+Devrient and Valid as partners for this report.
Related research
BICS: Augmenting IoT connectivity and device management with eSIM Hub
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights BICS' eSIM Hub, which is designed to simplify global enterprise IoT deployments.
eSIM connectivity for smartphones: over two thirds of MNOs have launched, but regional differences persist
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at progress among MNOs with the launch of eSIM connectivity for smartphones.
Industry Checkpoint: consumer eSIM, Q3 2025
As the telecoms industry and wider digital ecosystem evolve at an unprecedented rate, regularly assessing major developments and their implications is more important than ever. This edition of the Industry Checkpoint series focuses on consumer eSIM, highlighting how the market has changed in the last six months and its implications.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
BICS: Augmenting IoT connectivity and device management with eSIM Hub
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights BICS' eSIM Hub, which is designed to simplify global enterprise IoT deployments.
eSIM connectivity for smartphones: over two thirds of MNOs have launched, but regional differences persist
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at progress among MNOs with the launch of eSIM connectivity for smartphones.
Industry Checkpoint: consumer eSIM, Q3 2025
As the telecoms industry and wider digital ecosystem evolve at an unprecedented rate, regularly assessing major developments and their implications is more important than ever. This edition of the Industry Checkpoint series focuses on consumer eSIM, highlighting how the market has changed in the last six months and its implications.
- 200 reports a year
- 50 million data points
- Over 350 metrics