Effective price per minute trends
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Effective price per minute (EPPM) measures the revenue achieved by a mobile operator for each minute carried on its network. The level varies widely across regions from €0.35 down to €0.02. During 2005 EPPM generally fell by 15% around the world, with the higher growth markets seeing the highest falls. Where operators have increased EPPM it appears to be thanks to database cleaning raising ARPU, combined with increased traffic from active users.
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