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Consumers in Focus: eSIM Consumer Behaviour Survey Dashboard 2024
£4000
EX. VATThis report is included within a GSMA Intelligence subscription, providing access to our full research library and data platform, with savings of up to 90% annually, contact our team for details.
Contact usAs momentum for eSIM accelerates around the world, it is important to understand how consumer awareness and behaviour for eSIM are changing. This dashboard, based on our December 2023 consumer survey across seven of the world’s largest mobile markets, provides all the relevant data related to eSIM consumer behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their commercial eSIM strategies and plans.
The dashboard provides data for 2021, 2022 and 2023 (drawn from the respective consumer surveys). A number of filters allows the comparison of data for individual countries and for specific consumer segments, including by age, mobile network used, type of device used, smartphone brand owned, spend on mobile services and more.
The dashboard covers a broad range of eSIM areas, including consumer awareness of eSIM, drivers of awareness, interest in using eSIM, reasons for not being interested, eSIM as a smartphone purchase driver and more.
Report details
Consumers in Focus: eSIM Consumer Behaviour Survey Dashboard 2024
£4000
EX. VATThis report is included within a GSMA Intelligence subscription, providing access to our full research library and data platform, with savings of up to 90% annually, contact our team for details.
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Consumers in Focus: eSIM User Behaviour Survey Dashboard 2026
This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to eSIM user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
eSIM will unlock LPWAN-based IoT opportunities
eSIM technology can help solve a number of issues for low-power wide-area networks (LPWAN) as they scale into large-scale deployments. These issues include the higher cost and complexity of provisioning devices with physical SIM cards, device and lifecycle management, and higher opex due to required human intervention. The greater the adoption and spread of LPWAN, the greater the operational challenges for IoT service providers – but eSIM can address most of these challenges.
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Learn moreRelated research
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
Consumers in Focus: eSIM User Behaviour Survey Dashboard 2026
This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to eSIM user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
eSIM will unlock LPWAN-based IoT opportunities
eSIM technology can help solve a number of issues for low-power wide-area networks (LPWAN) as they scale into large-scale deployments. These issues include the higher cost and complexity of provisioning devices with physical SIM cards, device and lifecycle management, and higher opex due to required human intervention. The greater the adoption and spread of LPWAN, the greater the operational challenges for IoT service providers – but eSIM can address most of these challenges.
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