Consumers in Focus: eSIM Consumer Behaviour Survey Dashboard 2024
eSIM
Access this insight with a Premium plan. Contact our sales team to get started.
Or
As momentum for eSIM accelerates around the world, it is important to understand how consumer awareness and behaviour for eSIM are changing. This dashboard, based on our December 2023 consumer survey across seven of the world’s largest mobile markets, provides all the relevant data related to eSIM consumer behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their commercial eSIM strategies and plans.
The dashboard provides data for 2021, 2022 and 2023 (drawn from the respective consumer surveys). A number of filters allows the comparison of data for individual countries and for specific consumer segments, including by age, mobile network used, type of device used, smartphone brand owned, spend on mobile services and more.
The dashboard covers a broad range of eSIM areas, including consumer awareness of eSIM, drivers of awareness, interest in using eSIM, reasons for not being interested, eSIM as a smartphone purchase driver and more.
Report details
Consumers in Focus: eSIM Consumer Behaviour Survey Dashboard 2024
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usThis report is from the Consumer survey insights series
Discover more content from this seriesReport details
Consumers in Focus: eSIM Consumer Behaviour Survey Dashboard 2024
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usRelated research
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
Consumers in Focus: eSIM User Behaviour Survey Dashboard 2026
This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to eSIM user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
Consumers in Focus: Gaming User Behaviour Survey Dashboard 2026
This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to gaming user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.