Access this insight with a Premium plan. Contact our sales team to get started.
Report details
Coming full circle: AT&T agrees WarnerMedia spin-off deal with Discovery
AT&T and Discovery Inc have announced a deal in which WarnerMedia will be spun off and merged with Discovery’s full content and distribution assets to create a new company. It is proposed that the company will have an ownership structure split of 71% and 29% between current AT&T and Discovery shareholders respectively. Pending regulatory approval, AT&T will receive $43 billion and relinquish executive management control.
While the deal marks a strategic shift for AT&T three years after buying Time Warner, it is unsurprising given the investment levels in original content now needed to run successful global streaming platforms – on top of those for building 5G and fibre networks. This does not sound a death knell for telcos in media though; rather, it reflects the challenges in attempting full vertical integration compared to licensing and bundling.
Report details
Coming full circle: AT&T agrees WarnerMedia spin-off deal with Discovery
Related research
Netflix continues to outperform 20 years on, but younger viewers may be tuning out
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at viewing trends for Netflix and the streaming market.
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
Consumers in Focus: Pay-TV and Video Services User Behaviour Survey Dashboard 2026
This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to pay-TV and video services user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Netflix continues to outperform 20 years on, but younger viewers may be tuning out
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at viewing trends for Netflix and the streaming market.
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
Consumers in Focus: Pay-TV and Video Services User Behaviour Survey Dashboard 2026
This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to pay-TV and video services user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
- 200 reports a year
- 50 million data points
- Over 350 metrics