China Mobile: Tapping into gaming to monetise high consumer engagement with games and 5G networks

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators’ strategies and business models, as well as how they are launching new services. In this edition, we look at China Mobile tapping into cloud gaming services to monetise both 5G networks and the high consumer engagement with games shown by Chinese consumers.