This insight is open to all subscribers and registered users, or available by completing the form below.
Report details
Apple and those along the watch tower
In this new research note we discuss the launch and implications of 'Apple Watch', Apple’s much anticipated new product line and first in the emerging wearables category. The watch will launch in nine countries next month. The range of versions, sizes and accompanying bands present a plethora of options for consumers, and underline the importance of personalisation, fashion and emotion in addition to the technology and functionality in smartwatches.
An indicative estimate of sales in the first year would be around 25 million units (translated into revenue, this would equate to around 5% of Apple’s total business, and 30% of the entire traditional watch industry). Near term growth is likely to be comparatively slower than the iPhone and iPad, but the medium to longer term potential is there. Apple is far from the first into the Internet of Things (IoT); mobile operators are heavily involved, and Google bought the smart home firm Nest in January 2014 for $3.2 billion. However, its entry is particularly significant for two reasons. First, it firmly adds smartwatches to the mix (along with smartphones) as a candidate to act as a hub platform for consumers to manage multiple applications related to the connected lifestyle – be those related to the car, home, health, payments or identity. Second, Apple has a track record of galvanising a wider industry shift, with strong potential for a knock-on impact on software development, cross compatibility and standardisation between newly digitised devices and the mobile networks that underpin them, helping to spur the growth of the wider IoT.
Download the Report
Complete the form below to get instant access to this content. For easier access in the future, you can register for a free account here.
By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.
Report details
Apple and those along the watch tower
Related research
Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.
EE: Providing digital services with an eye on consumer revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.
Vodafone: Driving sustainability through device circularity
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Vodafone’s mobile device circularity initiatives.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.
EE: Providing digital services with an eye on consumer revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.
Vodafone: Driving sustainability through device circularity
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Vodafone’s mobile device circularity initiatives.
- 200 reports a year
- 50 million data points
- Over 350 metrics