IFA 2025: an AI-first show with five other defining themes
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IFA 2025: an AI-first show with five other defining themes
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EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usLike at most other technology shows today, AI was ubiquitous at IFA 2025 – the European consumer electronics show – and the growing application of advanced AI, including generative AI, was clear to see. There were also notable developments across the smart home, wearables, smartphones, home robots and gaming.
The innovation seen at IFA creates both opportunities and challenges for ecosystem players. For example, operators’ connectivity and multi-play offerings could benefit from the momentum behind the smart home and home robotics, while the widening application of advanced AI brings data privacy and security challenges to the fore.
Report details
IFA 2025: an AI-first show with five other defining themes
£750
EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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