IFA 2025: an AI-first show with five other defining themes
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Like at most other technology shows today, AI was ubiquitous at IFA 2025 – the European consumer electronics show – and the growing application of advanced AI, including generative AI, was clear to see. There were also notable developments across the smart home, wearables, smartphones, home robots and gaming.
The innovation seen at IFA creates both opportunities and challenges for ecosystem players. For example, operators’ connectivity and multi-play offerings could benefit from the momentum behind the smart home and home robotics, while the widening application of advanced AI brings data privacy and security challenges to the fore.
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