IFA 2025: an AI-first show with five other defining themes
Access this insight with a Premium plan. Contact our sales team to get started.
Or
Report details
IFA 2025: an AI-first show with five other defining themes
£750
EX. VATThis report is included within a GSMA Intelligence subscription, providing access to our full research library and data platform, with savings of up to 90% annually, contact our team for details.
Contact usLike at most other technology shows today, AI was ubiquitous at IFA 2025 – the European consumer electronics show – and the growing application of advanced AI, including generative AI, was clear to see. There were also notable developments across the smart home, wearables, smartphones, home robots and gaming.
The innovation seen at IFA creates both opportunities and challenges for ecosystem players. For example, operators’ connectivity and multi-play offerings could benefit from the momentum behind the smart home and home robotics, while the widening application of advanced AI brings data privacy and security challenges to the fore.
Report details
IFA 2025: an AI-first show with five other defining themes
£750
EX. VATThis report is included within a GSMA Intelligence subscription, providing access to our full research library and data platform, with savings of up to 90% annually, contact our team for details.
Contact usRelated research
Industry Checkpoint: consumer devices, Q3 2025
This edition of the Industry Checkpoint series focuses on consumer devices, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: innovation expanding beyond smartphones to wearables and the smart home; smart glasses seeing a revival; chipmakers intensifying efforts with generative AI; and direct-to-device strategies increasingly becoming a regional play.
Emerging consumer tech: examining digital gaming, genAI, XR and the metaverse through a consumer lens
There is a wave of innovation across consumer devices, connectivity and digital services. Within digital services, three areas are capturing growing interest: digital gaming; generative AI; and extended reality (XR) and the metaverse. In this report we draw upon findings from our consumer survey to uncover insights that can help players in these ecosystems sharpen their competitive strategies and refine their commercial offerings.
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Industry Checkpoint: consumer devices, Q3 2025
This edition of the Industry Checkpoint series focuses on consumer devices, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: innovation expanding beyond smartphones to wearables and the smart home; smart glasses seeing a revival; chipmakers intensifying efforts with generative AI; and direct-to-device strategies increasingly becoming a regional play.
Emerging consumer tech: examining digital gaming, genAI, XR and the metaverse through a consumer lens
There is a wave of innovation across consumer devices, connectivity and digital services. Within digital services, three areas are capturing growing interest: digital gaming; generative AI; and extended reality (XR) and the metaverse. In this report we draw upon findings from our consumer survey to uncover insights that can help players in these ecosystems sharpen their competitive strategies and refine their commercial offerings.
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
- 200 reports a year
- 50 million data points
- Over 350 metrics