Apple ‘awe-dropping’ event: raising the bar for consumer experience with five areas of innovation
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At its recent ‘awe-dropping’ event, Apple unveiled its new line-up of smartphones, earphones and smartwatches, and showcased its innovation in device features. Announcements included its iPhone 17 series and new iPhone Air, new Apple Watch devices and AirPods Pro 3.
With innovation spanning a new form factor, eSIM and AI capabilities, the developments highlighted will be keenly assessed for their impact across the mobile industry. The constant from Apple is a focus on innovating to drive improved consumer experiences.
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