Apple ‘awe-dropping’ event: raising the bar for consumer experience with five areas of innovation

As the telecoms industry and wider digital ecosystem evolve at an unprecedented rate, regularly assessing major developments and their implications is more important than ever. This edition of the Industry Checkpoint series focuses on consumer eSIM, highlighting how the market has changed in the last six months and its implications.

On-device AI is the next frontier for AI deployments in consumer and enterprise segments. Use cases include AI-based search and personal assistants, image analytics on a smartphone, AI-assisted driving and navigation in cars, industrial applications such as automated guided vehicles, and improved IoT analytics. This has implications for the device world and major tech companies whose business models depend on consumer time on the internet and digital platforms. It also matters for operators, given the ripple effect of AI-driven data traffic on mobile and fibre networks, and the direct revenue opportunity.

This edition of the Industry Checkpoint series focuses on consumer eSIM, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: how eSIM-only and China’s eSIM launch are two factors that could accelerate consumer adoption of eSIM; how new customer propositions and offerings are taking travel eSIM to the next level; how eSIM is tapping into new categories of emerging consumer devices while driving new bundling approaches; and how eSIM is enabling a better blend of connectivity and entertainment experiences in sport.