Apple ‘awe-dropping’ event: raising the bar for consumer experience with five areas of innovation

As the telecoms industry and wider digital ecosystem evolve at an unprecedented rate, regularly assessing major developments and their implications is more important than ever. This edition of the Industry Checkpoint series focuses on consumer eSIM, highlighting how the market has changed in the last six months and its implications.

Consumer and smart home devices are on a continuous innovation curve. For companies operating in this sector, including operators, understanding shifts in consumer behaviour and emerging trends is crucial to formulate successful business strategies. This report draws on findings from the GSMA Intelligence consumer survey to uncover insights that can help players in these ecosystems sharpen their competitive strategies and refine their product offerings.

This edition of the Industry Checkpoint series focuses on consumer devices, highlighting how the market has changed in the last six months and the implications. The report considers four major developments: innovation in smartphones spanning both emerging form factors and fundamental features; new advancements and innovations in XR hardware and OS; important developments in the handheld games console market; and major milestones in the smartphone eSIM market.