An age-old question for mobile internet connectivity: how should adoption be measured?

This report is available to those subscribed to the Mobile Operators and Networks module.
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we look at how using total population as a metric can understate the true level of connectivity, and highlight how this year’s State of Mobile Internet Connectivity 2022 report presents penetration based on adults aged 18+ only.
Related research
Digital Nations 2025: Towards digital sovereignty in India
In India, government initiatives and policy objectives reflect the country's increasing focus on digital sovereignty, with an emphasis on self-reliance in digital technologies. These build on the progress made by Digital India and prioritise the development of digital technologies for social and economic growth.
The State of Mobile Internet Connectivity 2025: Barriers to Mobile Internet Adoption and Use
This fifth report in the series focuses on the barriers people face to adopting mobile internet and using it more, as well as how these differ by country and whether they live in a rural or urban area.
The State of Mobile Internet Connectivity 2025: Understanding Mobile Internet Use in Low- and Middle-Income Countries
This fourth report in the series goes beyond mobile internet adoption to examine how people actually use mobile internet. It looks at frequency of use, the range of online activities they engage in, and the differences in use across countries and demographics.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Digital Nations 2025: Towards digital sovereignty in India
In India, government initiatives and policy objectives reflect the country's increasing focus on digital sovereignty, with an emphasis on self-reliance in digital technologies. These build on the progress made by Digital India and prioritise the development of digital technologies for social and economic growth.
The State of Mobile Internet Connectivity 2025: Barriers to Mobile Internet Adoption and Use
This fifth report in the series focuses on the barriers people face to adopting mobile internet and using it more, as well as how these differ by country and whether they live in a rural or urban area.
The State of Mobile Internet Connectivity 2025: Understanding Mobile Internet Use in Low- and Middle-Income Countries
This fourth report in the series goes beyond mobile internet adoption to examine how people actually use mobile internet. It looks at frequency of use, the range of online activities they engage in, and the differences in use across countries and demographics.
- 200 reports a year
- 50 million data points
- Over 350 metrics