Accelerating Smartphone Adoption in Africa

Insights from the DRC, Kenya, Nigeria, Rwanda, Senegal, South Africa, Togo and Zambia

The usage gap is a global challenge, but it is particularly prominent in Africa, where 33% of the world’s unconnected population resides. While the coverage gap in Africa has narrowed over the past decade – from 41% to 9% between 2015 and 2024 – the usage gap increased during this period by nearly 20 percentage points, reaching 64% in 2024. The slower uptake of mobile internet subscriptions in the region is due to a range of factors, notably the lack of ability or willingness to own and use a smartphone. 

Affordability is the main reason for the comparatively low level of smartphone adoption in Africa. There is widespread agreement among stakeholders about the importance of increasing smartphone adoption in Africa by improving both affordability and accessibility, especially given the potential socioeconomic benefits of closing the usage gap. Despite the efforts of various stakeholders to drive smartphone adoption, progress remains slow due to persistent and complex barriers faced by the most vulnerable groups. This analysis draws on survey data from consumers in eight markets: the Democratic Republic of Congo (DRC), Kenya, Nigeria, Rwanda, Senegal, South Africa, Togo, and Zambia, as well as insights from other countries across the continent.