All eyes on content: operator routes to success
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The content sector is undergoing significant transformation driven by shifting consumer behaviour, new players and changing content production and distribution models. The number of people regularly watching content and the average time spent viewing content are both increasing globally. To benefit from this unprecedented level of content consumption, an increasing number of telecoms operators are entering the content space or strengthening their existing content offerings.
For operators there are six potential routes to content, ranging from vertical integration to partnerships with OTT video service providers. These routes are not mutually exclusive – for many, the content strategy chosen will be a combination of different routes.
This latest report from GSMA Intelligence discusses the six key routes to content for operators, providing case studies for each. It compares the options including metrics such as monetisation potential, time to market and content expertise required, and outlines the key factors operators need to consider when choosing their particular strategy.
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Learn moreRelated research
Telia Sweden: A pay-TV consumer strategy centred on fibre/TV convergence to support revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Telia Sweden’s pay-TV consumer strategy, which is centred on digital convergence, simplification and innovation, with a focus on fibre, mobile and TV.
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Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how Movistar Colombia is increasing its TV market share through fibre leadership, which is part of its strategy to promote inclusive connectivity.
Eir: Capitalising on extensive fibre coverage and high-speed fixed broadband service to steadily gain TV market share
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Eir’s strategy to gain TV market share by building on Ireland’s most advanced telecommunications infrastructure.
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