Tailored Survey Services
GSMA Intelligence helps organisations answer their key questions with bespoke and tracking surveys across the mobile and digital ecosystem. Whether you’re a subscriber or non-subscriber, we deliver actionable intelligence to support strategic decision-making, monitor trends, and benchmark performance across markets, services, and sectors.
Our Survey Offerings
Bespoke Surveys
Tailored surveys designed to meet your specific needs. Draw on GSMA Intelligence’s extensive global datasets and annual tracking programmes to generate insights that matter most to your organisation.
- One-off, client-specific studies
- Benchmarking against markets, peers, or verticals
- Concept testing and audience segmentation
- Delivered with an analytical report and interactive dashboard
Annual Tracking Surveys
Recurring surveys that monitor trends and behaviours over time across Consumer and Enterprise domains. Our tracking surveys give you consistent, longitudinal insights to inform strategy across multiple markets.
- Global coverage with multi-market comparisons
- Consumer-focused tracking: 5G adoption, device usage, churn, content habits
- Enterprise-focused tracking: digital transformation, cloud adoption, AI priorities, cybersecurity
- Operator-focused tracking: network investment, 5G SA rollout, energy efficiency
- Delivered annually with full reports, dashboards, and datasets
Examples of Our Surveys
Global Consumer Survey
Global Consumer Survey
- 30+ countries, 100,000+ respondents
- Focus areas: 5G adoption, devices, digital services, sustainability, churn
- Helps operators, vendors, and policymakers understand consumer behaviour trends
Enteprise in Focus
Enteprise in Focus
- 4,200 enterprises across 21 countries
- Focus areas: cloud, AI, cybersecurity, connectivity, digital transformation
- Helps solution providers, consultants, and regulators benchmark priorities and investments
Global Operator Survey
Global Operator Survey
- Tracks operator strategies globally
- Focus areas: 5G SA, energy efficiency, service evolution, network investment
- Helps operators and stakeholders understand competitive trends and strategic priorities
Recent Survey-based Insights
Get Started Today
Discover how surveys from GSMA Intelligence can unlock insights for your organisation. Whether you need a one-off bespoke study or ongoing tracking, we deliver data and insights you can trust.