Global survey services
GSMA Intelligence helps organisations answer their key questions with bespoke and tracking surveys across the mobile and digital ecosystem. Whether you’re a subscriber or non-subscriber, we deliver actionable intelligence to support strategic decision-making, monitor trends, and benchmark performance across markets, services, and sectors.
Our survey offerings
Bespoke surveys
Tailored surveys designed to meet your specific needs. Draw on GSMA Intelligence’s extensive global datasets and annual tracking programmes to generate insights that matter most to your organisation.
- One-off, client-specific studies
- Benchmarking against markets, peers, or verticals
- Concept testing and audience segmentation
- Delivered with an analytical report and interactive dashboard
Annual tracking surveys
Recurring surveys that monitor trends and behaviours over time across Operator, Consumer and Enterprise domains.
- Consumer-focused tracking: 5G, devices, eSIM, gaming, AI, video services, metaverse and XR
- Enterprise-focused tracking: digital transformation, adoption of technologies, investment and top areas of spending, supplier preferences, and challenges
- Operator-focused tracking: network transformation, energy efficiency, and B2B opportunity
- Delivered annually with full reports, dashboards, and datasets
Why choose GSMA Intelligence?
Industry-leading data
Industry-leading data
Leverage the most accurate and comprehensive mobile industry data available.
Expert analysts
Expert analysts
Work with seasoned analysts who bring deep industry knowledge and strategic insights.
Outcome oriented
Outcome oriented
Our focus is on measurable business results – whether that's brand visibility or internal decision making.
Global coverage
Consumer survey
Covering 12,000 consumers across 12 major countries.
Enterprise survey
Surveying nearly 4,200 enterprises across 21 countries and 10 vertical sectors.
Examples of our surveys
Global Consumer Survey
- 12 countries, 12,000 respondents
- Focus areas: 5G, devices, eSIM, gaming, AI, video services, metaverse and XR
- Helps operators, vendors, and policymakers understand consumer behaviour
Enterprise in Focus
- Surveying nearly 4,200 enterprises across 21 countries and 10 vertical sectors.
- Focus areas: digital transformation, adoption of technologies, investment and top areas of spending, supplier preferences, and challenges
- Helps operators, vendors, B2B solution providers, and consultants assess B2B opportunities and challenges
Global Operator Survey
- Tracks operator strategies and plans globally
- Focus areas: network transformation, energy efficiency, and B2B opportunity
- Helps operators, vendors and industry stakeholders understand competitive trends and strategic priorities
Recent survey-based insights
Get started today
Discover how surveys from GSMA Intelligence can unlock insights for your organisation. Whether you need a one-off bespoke study or ongoing tracking, we deliver data and insights you can trust.