The changing shape of the digital consumer in 2025: insights from the Global Consumer Survey

The changing shape of the digital consumer in 2025: insights from the Global Consumer Survey
This Report is locked

This report is available to those subscribed to the Digital Consumer or Fixed, TV and Convergence modules.

Learn more about our packages

Innovation in consumer technology and shifting consumer behaviour are redefining consumer experiences, creating opportunities for new and existing players. But consumer budgets are still under pressure in many markets, so monetisation is not straightforward. Consumer segmentation will be important, and this requires insights into how consumer preferences are evolving.

GSMA Intelligence conducts a yearly consumer survey across some of the major developed countries worldwide to provide fresh insights into the evolution of consumer behaviour and consumer technologies in the digital era. This edition was conducted between June and August 2024.

Leveraging data from our Global Consumer Survey 2024, covering 12,000 consumers across 12 countries, this report provides fresh insights into the evolution of consumer behaviour across multiple areas, including 5G, devices, eSIM, generative AI, pay TV, gaming, the metaverse and extended reality, and sustainability. Further reports focused on the individual topics will be published in the upcoming months.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

Smartphone vendor market shares: leaders by region and the opportunities to challenge established players

Devices
Digital Consumer

OEM smartphone market shares vary significantly by region and country, offering opportunities to smaller vendors to challenge established players and gain new customers. This report provides granular data on smartphone market shares at global, regional and country levels. The data can be used to formulate or adjust commercial strategies for customer growth and market priorities.

This report is locked

OEMs in Focus: Smartphone Market Shares Dashboard 2025 by region and country

Devices
Digital Consumer

This dashboard provides granular data on OEM smartphone market shares, highlighting leaders, followers and challengers in each country and region, and at the global level. It is a valuable asset not only for OEMs looking to adjust their growth strategies and targets, but also for other players whose businesses heavily rely on smartphone dynamics, including operators and providers of digital services.

This report is locked

e&: A strong first-party gaming offering to profit from high consumer usage of digital gaming

Digital consumer services
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition analyses e&'s comprehensive consumer gaming offering as part of its wider digital services strategy.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics