SERIES: Enterprise Digital Transformation survey insights

Digital transformation of vertical sectors: the new wave of B2B opportunities revealed by the 2025 global enterprise survey

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Digital transformation of vertical sectors: the new wave of B2B opportunities revealed by the 2025 global enterprise survey

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During June–August 2025, GSMA Intelligence surveyed 5,320 enterprises on their digital transformation, focusing on objectives, investments, challenges, supplier decisions and enabling technology such as 5G, private networks, AI, IoT, cloud, edge, cybersecurity, network APIs and 6G. This report analyses the key findings and implications. The accompanying dashboard provides full survey data. 

Enterprises will spend 10% of their revenues on digital transformation through to 2030, which brings new B2B opportunities for technology suppliers, including operators. Tailoring B2B strategies is key, as priorities, requirements and budgets differ by country and vertical sector. 

These insights can help suppliers of digital transformation technologies enhance their B2B strategies and messaging, improve their competitive position, target new services and markets, and redefine their budget and allocation of resources. For end users of digital transformation technologies, these insights can help enhance benchmarking activities, supplier decisions, services and products and spending decisions.

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Digital transformation of vertical sectors: the new wave of B2B opportunities revealed by the 2025 global enterprise survey
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