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At GSMA Intelligence, our research focus is evolving constantly, adding new insights as new technologies and trends reshape the industry. Annually, GSMA Intelligence publishes more than 200 reports and exclusive analysis, adding greater insight into our data and supporting our customers in making stronger business choices. GSMA Intelligence subscribers have the added benefit of exclusive access to our original research series.

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Consumer eSIM: device and MNO service trackers, and 2030 adoption forecast, Q1 2026
With eSIM penetration in the consumer market set to double in 2026, and double again in 2027, this tracker provides data that operators, OEMs, eSIM vendors and other companies involved in the eSIM value chain, can use to formulate or adjust eSIM commercial strategies and offers. It covers three main areas: the commercialisation of eSIM consumer devices by OEM brand and type of device (smartphone, tablet and smartwatch); countries and MNOs that have launched commercial eSIM service for smartphones; and a consumer adoption forecast for eSIM in the smartphone market to 2030 (global and regional figures).
Consumer eSIM: device and MNO service trackers, and adoption forecast to 2030
With eSIM adoption set to accelerate from 2026, this tracker provides data that can be used to formulate or adjust eSIM commercial strategies and offers.
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