The telecoms industry in 2026: trends to watch

To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses the spectrum landscape.

Mobile is now central to economic diversification across the Middle East and North Africa (MENA). The region has some of the world’s most advanced 5G markets across the Gulf Cooperation Council states, but large parts of MENA's population remain offline, and the 2026 regional conflict has shown how vulnerable digital infrastructure is. In addition to exploring these areas, this report examines how 5G, AI infrastructure and digital identity are transforming the region and explores what policymakers need to do to support operators.

Mobile operators face a defining moment in authentication. SMS one-time password (OTP) remains widely used and commercially important, but fraud, rising costs and competition from passkeys and app-based solutions are weakening its position. At the same time, the customer authentication market is growing. This presents operators with an opportunity to build on the reach and trust of the mobile number to secure a larger role in a rapidly expanding market. API-based solutions will be central to this.