The changing mix of pay-TV subscribers: online pay TV on the rise as cord-cutting continues

Pay TV

The changing mix of pay-TV subscribers: online pay TV on the rise as cord-cutting continues
This Report is locked

This report is available to those subscribed to the Fixed, TV and Convergence module.

Learn more about our packages

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we look at the changing mix of pay-TV subscribers amid increased levels of cord-cutting.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

IBC 2025: AI dominated the scene but it was not the only area of innovation and developments

Pay TV
Artificial intelligence (AI)
Digital consumer services
Fixed, TV and Convergence

The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.

This report is locked

Industry Checkpoint: pay TV, Q3 2025

Pay TV
Fixed, TV and Convergence

This edition of the Industry Checkpoint series focuses on pay TV, including traditional pay TV and OTT video services, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: acceleration of pay-DTT service closures; US cable operators intensifying their efforts to combat cord-cutting; growing interest from pay-TV operators in FAST-related partnerships; and leading OTT video streaming providers increasing their push on immersive video experiences.

This report is locked

Pay TV: uncovering the shifts in consumer behaviour affecting adoption and commercial strategies

Pay TV
Fixed, TV and Convergence

Leveraging data from our consumer survey, this report provides insights into the evolution of consumer behaviour across traditional pay TV, OTT video services and mobile video usage. It highlights key trends and their implications, as well as actionable recommendations for key players in the video ecosystem.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics