Telefónica talks transformation and its data-driven destination
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At the recent Telefónica Industry Analyst Day, the operator gave an update on progress with the strategy it embarked on four years ago. The cornerstone of the strategy is digital transformation into a “four-platform” company through the use of advanced networks, AI and automation. The event highlighted how the company is using data and AI to enable its own digital transformation but also how the company aims to use these capabilities to grow its revenues in both the B2B and B2C markets.
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