Telefónica Spain: Providing smart home security as a value-added service and AI use case

Earlier this month, Onomondo hosted the Made for IoT Summit 2025, bringing together a mix of IoT developers, device OEMs, module makers and adopters from across the IoT ecosystem, under the motto 'IoT connectivity should never be a bottleneck'. Key themes discussed included the latest GSMA eSIM SGP.32 and SGP.31 specifications, how the ecosystem is getting ready for commercial launches and the impact to connectivity service providers and device makers. Non-terrestrial networks IoT was a topic of focus as well, with the event’s participants taking note of progress being made and expressing high expectations for further advancements in the low Earth orbit space that will help drive greater adoption and lower costs. Finally, a new flagship private wireless project was unveiled in detail: Onomondo’s implementation with Maersk, Nokia and a suite of other partners that will bring private wireless to 450 ships at sea.

Today, smartphones are the leading digital playground. According to our consumer survey, almost 80% of smartphone users consume digital entertainment services, including video, music and games, on a weekly basis. How can smartphone OEMs capitalise on the prime position that their devices have in digital services consumption? In this report we lay out the five key areas here that smartphone OEMs should focus on. These include implementing bundling strategies, leveraging tech and network advances, and identifying the prime consumer segments for digital services.

Edge AI has gained major momentum during 2024–2025 as Qualcomm, Nordic Semiconductor, Synaptics and many others have launched significant innovations in edge silicon and hardware. This report focuses on the industrial IoT part of the market.