Telco AI: State of the Market, Q4 2024
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Telco AI: State of the Market, Q4 2024
Progress and the return-on-investment question
This is the third report in a four-part series on AI strategy in telecoms. The series identifies the parts of the innovation cycle that matter most, and how they translate into commercial activity and possible changes in corporate strategy.
AI is reshaping telecoms operations worldwide, offering a mix of opportunities and complex challenges. This edition examines current AI transformation in the industry, highlighting progress and key areas for improvement, with strategic insights and actionable takeaways. Understanding how to measure returns is paramount to ensuring sustainable value creation. This research therefore discusses methods to measure the impact of AI transformation.
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Telco AI: State of the Market, Q4 2024
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For much of 2025 and early 2026, the development of sovereign AI and sovereign digital service strategies – including the role telecoms could play in supporting them – was regularly in the news. For operators, the strategies represent an opportunity to support national agendas, reassert their relevance in the digital economy and drive new revenues based on their position as highly regulated and trusted service providers. This analysis looks at the sovereign messaging conveyed in sessions at MWC from operators, vendors, regulators and cloud providers.
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On-device AI is the next frontier for AI deployments in consumer and enterprise segments. Use cases include AI-based search and personal assistants, image analytics on a smartphone, AI-assisted driving and navigation in cars, industrial applications such as automated guided vehicles, and improved IoT analytics. This has implications for the device world and major tech companies whose business models depend on consumer time on the internet and digital platforms. It also matters for operators, given the ripple effect of AI-driven data traffic on mobile and fibre networks, and the direct revenue opportunity.
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