Telco AI: State of the Market, Q3 2024
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AI and energy efficiency
This is the second report in a four-part series on AI strategy in telecoms. The research identifies the parts of the innovation cycle that matter most, and how they translate into commercial activity and possible changes in corporate strategy.
The telecoms industry stands at a critical juncture, where the push for energy efficiency intersects with rapid technological advancements. This latest edition of the AI series dives into the vital role of AI in enhancing energy efficiency within the telecoms sector, offering actionable insights and practical use cases that highlight how AI can reduce operational energy demands.
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Learn moreRelated research
IBC 2025: AI dominated the scene but it was not the only area of innovation and developments
The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.
AI Inference Calculator
We have developed a plug-and-play custom calculator for operators and enterprise companies to use their own data and explore the downstream implications of running AI inference at the edge, including total cost of ownership. The calculator is free to use, and includes a selection of parameters that you can customise based on your own deployment plan
IFA 2025: an AI-first show with five other defining themes
Like at most other technology shows today, AI was ubiquitous at IFA 2025 – the European consumer electronics show – and the growing application of advanced AI, including generative AI, was clear to see. There were also notable developments across the smart home, wearables, smartphones, home robots and gaming.
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