Telco AI: State of the Market, Q3 2024

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AI and energy efficiency
This is the second report in a four-part series on AI strategy in telecoms. The research identifies the parts of the innovation cycle that matter most, and how they translate into commercial activity and possible changes in corporate strategy.
The telecoms industry stands at a critical juncture, where the push for energy efficiency intersects with rapid technological advancements. This latest edition of the AI series dives into the vital role of AI in enhancing energy efficiency within the telecoms sector, offering actionable insights and practical use cases that highlight how AI can reduce operational energy demands.
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Telco AI: State of the Market, Q3 2025
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Telco AI: State of the Market, Q3 2025
While AI rollouts focused on saving money still account for the bulk of deployments, there is a growing movement towards using AI with a revenue objective.
Customer care and network support are driving telco AI deployments worldwide
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at the use cases driving telco AI deployments globally and by region.
IBC 2025: AI dominated the scene but it was not the only area of innovation and developments
The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.
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