Telco AI: State of the Market, Q2 2024
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AI in telecoms – in theory and in action
AI is a transformative technology, but it is important to look beyond the hype and identify the parts of the innovation cycle that matter most. How do they translate into commercial activity and possible changes in corporate strategy?
GSMA Intelligence is launching this research series to investigate how telcos are putting AI to use, how they are innovating and what they (and supporting ecosystem players) need to be thinking about as they continue their AI journeys. The series will look at strategy and technology planning, AI sustainability, and the results of a benchmarking exercise establishing how advanced telcos are in their adoption and use of AI.
This first edition explores the expanding use of AI in telecoms, examining both core AI and genAI. It highlights key use cases, contrasts AI with genAI adoption, and delves into the increasing role of large language models (LLMs) in driving industry advancements.
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Telefónica: Pushing consumer genAI through the Aura digital assistant
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how Telefónica is driving consumer generative AI through its Aura digital assistant.
e&: Embracing consumer genAI with customer experience as the overarching goal
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores e&'s use of generative AI in consumer apps, retail stores and customer service, with customer experience as its overarching goal.
Deutsche Telekom: Driving service innovation and user experience for consumers with genAI
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom is utilising generative AI to improve service innovation and customer experiences.
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