Stepping into the metaverse: opportunities and challenges in the future digital reality

Small and medium-sized enterprises (SMEs) are digitising rapidly, but telcos seize only a fraction of the opportunity due to gaps between SME expectations and current offerings. To unlock growth, telcos must simplify integration, make reliability visible, and shift from offering security tools to managed protection, delivering integrated, outcome-oriented solutions.

Malaysia is emerging as one of Southeast Asia’s most strategically important digital economies, underpinned by strong government support, rising enterprise technology investment and one of the region’s most advanced 5G rollouts. 5G adoption in Malaysia now at around 50% of the mobile customer base, meaning the country has the infrastructure underpinning to drive enterprise transformation.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.