State of the Industry 2014: Mobile Financial Services for the Unbanked

The government and private sector in Japan have intensified their efforts to make a decisive ‘digital leap’ – a shift away from the incremental modernisation of legacy systems towards a bold, comprehensive transformation aimed at establishing a fully integrated, human-centred digital nation. By examining Japan’s recent digital policies and initiatives, this research reveals the strategic pillars and underlying factors supporting the country’s accelerated 'digital leap'.

Although significant progress has been made extending network coverage, rural populations remain 28% less likely to use mobile internet than their urban counterparts, and 30% less likely to regularly engage in online services such as messaging, banking and education. This latest research examines how the digital divide affects people living in rural areas, and how governments and regulators can address this challenge.

The slower uptake of mobile internet subscriptions in Africa is due to a range of factors, notably the lack of ability or willingness to own and use a smartphone. Affordability is the main reason for the comparatively low level of smartphone adoption in Africa. There is widespread agreement among stakeholders about the importance of increasing smartphone adoption in Africa by improving both affordability and accessibility, but progress remains slow due to persistent and complex barriers faced by the most vulnerable groups. This analysis draws on survey data from consumers in eight markets: the Democratic Republic of Congo (DRC), Kenya, Nigeria, Rwanda, Senegal, South Africa, Togo, and Zambia, as well as insights from other countries across the continent.