Social features on the watchlist for streaming services

Video streaming services such as Netflix have upended the traditional media value chain, while media houses such as Disney and HBO are now offering their content directly to consumers. In the crowded video streaming market, what can OTT video services do next to attract and keep new subscribers? In our view, features that make video streaming a social experience are a good move. We examine the social features that video streaming services can build into their platforms and the implications for the OTT video ecosystem.