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Smartphone data points to market turbulence ahead
The GSMA Device Database, where smartphone vendors register all mobile device serial numbers in advance of shipping, is the authoritative source for mobile device data. Drawing from this dataset, and using GSMA Intelligence estimates, we examine: the aftermath of a year like no other in 2020; Apple's record-setting Q4 that catalysed the start of a market recovery; and the turbulence facing some of the world’s top smartphone vendors. The allocation of device serial numbers does not determine the precise amount of shipments in a quarter, but instead provides a unique forward-looking view of smartphone vendor estimates for each of their device models.
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Smartphone data points to market turbulence ahead
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For industry players, the developments at CES have important implications for the road ahead. For operators, for example, this includes the area of network quality of service and the opening up of potential new revenue opportunities. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.
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