Region in Focus: Sub-Saharan Africa, Q2 2023
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A quarterly update on industry developments, market insights and country KPIs
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition highlights how growth in mobile internet users has fuelled demand for a range of digital services across Sub-Saharan Africa. For example, one in three mobile users in Kenya and Nigeria played mobile games on their phone at least once per week in 2022, according to the GSMA Consumer Survey. Understanding consumers’ interest in digital services and the likelihood of them adding these services to their mobile contracts is vital to operators’ efforts to grow revenues beyond core connectivity services.
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The mobile churn challenge: where loyalty is lowest and four recommendations for operators
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