Region in Focus: North America, Q4 2023
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An update on industry developments, market insights and country KPIs
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. Smartphone sales have been under pressure in recent years due to factors such as rising inflation, supply-chain issues and consumers keeping their phones for longer. While device replacement cycles are unlikely to reduce in the short term, recent innovations around direct-to-device connectivity, eSIM and generative AI will bring new capabilities to handsets. Many of these innovations will first be seen in North America.
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