Region in Focus: Europe, Q1 2026
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An update on industry developments, market insights and country KPIs
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world.
Operators in Europe are deploying AI in several ways, ranging from customer-care and network operations use cases to data-centre builds and AI-centric service launches targeting enterprises and consumers. While most operator activity remains internal and focused on driving cost savings and efficiencies, there is a growing emphasis on using AI to generate new revenues.
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Region in Focus: Europe, Q1 2026
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Region in Focus: Europe, Q1 2026
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This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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