Region in Focus: Asia Pacific, Q2 2023
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A quarterly update on industry developments, market insights and country KPIs
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition considers how the monetisation imperative will escalate as 5G adoption grows in Asia Pacific. A ‘wow’ factor is required to attract new customers or incentivise existing ones towards higher spend. Extended reality is a candidate here, with the potential to usher in a new age of consumer experiences that utilise 5G’s new capabilities. 5G FWA services also represent an incremental revenue opportunity, particularly in markets with low fixed broadband penetration or where the fixed broadband technology mix skews towards xDSL.
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