Access this insight with a Premium plan. Contact our sales team to get started.
Or
Report details
Pay-TV incumbents maintain leadership despite the OTT threat
£275
EX. VATThis report is included within a GSMA Intelligence subscription, providing access to our full research library and data platform, with savings of up to 90% annually, contact our team for details.
Contact usGSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we explore the change in market share of pay-TV incumbents over the last decade in light of the threat from OTTs.
Report details
Pay-TV incumbents maintain leadership despite the OTT threat
£275
EX. VATThis report is included within a GSMA Intelligence subscription, providing access to our full research library and data platform, with savings of up to 90% annually, contact our team for details.
Contact usRelated research
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
Consumers in Focus: Pay-TV and Video Services User Behaviour Survey Dashboard 2026
This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to pay-TV and video services user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
Pay-TV Markets, Q3 2025: developments and outlook
Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
Consumers in Focus: Pay-TV and Video Services User Behaviour Survey Dashboard 2026
This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to pay-TV and video services user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
Pay-TV Markets, Q3 2025: developments and outlook
Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.
- 200 reports a year
- 50 million data points
- Over 350 metrics