MWC22 Barcelona Snapshot: Digital entertainment and the metaverse
This report is available to those subscribed to the Fixed, TV and Convergence, Mobile Operators and Networks or Digital Consumer modules.
More than 61,000 attendees from almost 200 countries convened in-person to reconnect with industry partners and set their business agendas for 2022 and beyond. Over 1,900 companies displayed their latest innovations while showcasing the role of mobile technology in unleashing connectivity. Announcements, demonstrations and discussions spanned the major themes shaping the future of the industry.
In this snapshot, GSMA Intelligence examines the key announcements and innovations in digital entertainment and the metaverse at MWC22, and what they mean for the industry. For the full analysis of topics covered at MWC22, see "MWC22 Barcelona: insights beyond the headlines".
Related research
Digital consumer: five trends to watch in 2026
How will the industry evolve in 2026? This series of reports highlights the key trends to watch and the implications for ecosystem players. This report examines the digital consumer area.
Industry Checkpoint: consumer digital services, Q3 2025
This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications.
IBC 2025: AI dominated the scene but it was not the only area of innovation and developments
The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Digital consumer: five trends to watch in 2026
How will the industry evolve in 2026? This series of reports highlights the key trends to watch and the implications for ecosystem players. This report examines the digital consumer area.
Industry Checkpoint: consumer digital services, Q3 2025
This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications.
IBC 2025: AI dominated the scene but it was not the only area of innovation and developments
The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.
- 200 reports a year
- 50 million data points
- Over 350 metrics
