Mobile commerce: converting browsing into buying

Growth in AI consumption is creating commercial opportunities across the AI value chain. Over the past year, investment in AI has increasingly extended towards revenue-generating services and enterprise propositions, with operators assuming a broader range of roles across the AI value chain. Telcos in Asia Pacific are particularly active across multiple layers of the AI value chain. They account for 43% of those participating in the infrastructure layer and 38% in the model layer. This position reflects the combination of large and linguistically diverse markets, government-backed national and sovereign AI agendas, expanding AI infrastructure investment, and the scale of leading regional operators and technology ecosystems.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition highlights the major differences in behaviour between MVNO and MNO customers.

Over the last 10 years, the number of MVNOs around the world has grown by 70%. As the consumer market is a major focus for MVNOs, analysing and comparing the behaviour of MVNO and MNO customers offers insight than can be used to inform business strategies and commercial decisions. This research unveils the biggest differences and their commercial implications.