Metaverse in Focus: Consumer Behaviour and Operator Views Survey Dashboard 2023

Against the current backdrop of growing interest and activity in the metaverse, getting relevant insights is crucial to formulate strategies and plans. This dashboard comrpises two main areas.

Building on our consumer survey in eight major countries worldwide, the first part of the dashboard provides all the relevant data related to consumer behaviour for the metaverse in a consistent and structured way. We analyse consumer awareness of the metaverse by category of consumer and their views on the online activities that will benefit the most from the metaverse. A number of filters allows the comparison of data for individual countries and for specific consumer segments (e.g. by age, network used or frequency of engagement in gaming).

The second part of the dashboard focuses on operators. Our survey of 100 operators worldwide reveals important insights into what operators think about the metaverse opportunity and where they are with their metaverse strategies. A number of filters allows the comparison of data for individual regions and for specific segments (e.g. by type of operator, size of revenues or size of subscribers).