Metaverse developments and use cases redefine the retail experience

Many industries are devising their plans and strategies for the metaverse – typically conceptualised as a network of immersive digital environments where people can interact, game, work and shop, often through virtual reality. The gaming industry is well known as an early adopter, with metaverse aspects available in various games and gaming platforms. But retail is another sector moving fast into the virtual parallel world of the metaverse. The opportunity, though, is not simply in the metaverse as an alternative sales channel; it’s in creating new retail experiences.

We look at retail’s progress so far in the metaverse, the different opportunities available to retailers, and how consumer strategies will be reshaped by the intertwining of the physical and digital worlds.