Metaverse developments and use cases redefine the retail experience
Access this insight with a Premium plan. Contact our sales team to get started.
Report details
Metaverse developments and use cases redefine the retail experience
Many industries are devising their plans and strategies for the metaverse – typically conceptualised as a network of immersive digital environments where people can interact, game, work and shop, often through virtual reality. The gaming industry is well known as an early adopter, with metaverse aspects available in various games and gaming platforms. But retail is another sector moving fast into the virtual parallel world of the metaverse. The opportunity, though, is not simply in the metaverse as an alternative sales channel; it’s in creating new retail experiences.
We look at retail’s progress so far in the metaverse, the different opportunities available to retailers, and how consumer strategies will be reshaped by the intertwining of the physical and digital worlds.
Report details
Metaverse developments and use cases redefine the retail experience
Related research
Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.
EE: Providing digital services with an eye on consumer revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.
CES 2026: how advanced AI is shaping devices, smart home, digital entertainment and automotive
For industry players, the developments at CES have important implications for the road ahead. For operators, for example, this includes the area of network quality of service and the opening up of potential new revenue opportunities. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.
EE: Providing digital services with an eye on consumer revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.
CES 2026: how advanced AI is shaping devices, smart home, digital entertainment and automotive
For industry players, the developments at CES have important implications for the road ahead. For operators, for example, this includes the area of network quality of service and the opening up of potential new revenue opportunities. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.
- 200 reports a year
- 50 million data points
- Over 350 metrics