IFA 2024: AI dominates the show
This insight is available to those subscribed to the Digital Consumer module.
Report details
IFA 2024: AI dominates the show
European technology show, IFA 2024, saw around 215,000 attendees from 138 countries and 1,800 exhibitors. AI was everywhere, dominating company showcases of consumer devices and appliances. The show also saw notable developments across sustainability, smart homes, smartphones, wearables and gaming.
AI's rise in consumer electronics and the developments seen across other areas should bring benefits, including to operators’ core connectivity offering. However, IFA also served as a reminder of the challenges in the AI era, including consumer concerns around data privacy and the issue of security.
Report details
IFA 2024: AI dominates the show
Related research
Service assurance trends in the AI era
This report delves into the latest trends in service assurance. using insights from a GSMA Intelligence operator survey. It reveals how operators are heavily invested in service assurance and process automation, but gaps persist.
Digital consumer: five trends to watch in 2026
How will the industry evolve in 2026? This series of reports highlights the key trends to watch and the implications for ecosystem players. This report examines the digital consumer area.
Industry Checkpoint: consumer digital services, Q3 2025
This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Service assurance trends in the AI era
This report delves into the latest trends in service assurance. using insights from a GSMA Intelligence operator survey. It reveals how operators are heavily invested in service assurance and process automation, but gaps persist.
Digital consumer: five trends to watch in 2026
How will the industry evolve in 2026? This series of reports highlights the key trends to watch and the implications for ecosystem players. This report examines the digital consumer area.
Industry Checkpoint: consumer digital services, Q3 2025
This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications.
- 200 reports a year
- 50 million data points
- Over 350 metrics