IFA 2024: AI dominates the show
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European technology show, IFA 2024, saw around 215,000 attendees from 138 countries and 1,800 exhibitors. AI was everywhere, dominating company showcases of consumer devices and appliances. The show also saw notable developments across sustainability, smart homes, smartphones, wearables and gaming.
AI's rise in consumer electronics and the developments seen across other areas should bring benefits, including to operators’ core connectivity offering. However, IFA also served as a reminder of the challenges in the AI era, including consumer concerns around data privacy and the issue of security.
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