IBC 2024: AI helps a fast-evolving media & entertainment industry better monetise content and reduce costs
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IBC 2024, one of the largest annual gatherings of the media and entertainment industry, recently took place in Amsterdam. More than 45,000 attendees from over 170 countries attended, while around 1,350 exhibitors showcased innovations and cutting-edge technology.
Among the developments and trends seen at the show were content monetisation through enhanced visibility and advertising; cost reduction through increased efficiency and combating piracy; and the growing use of 5G in broadcasting.
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