IBC 2022 takeaways: five media developments to note, from the studio to the cloud
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IBC 2022 takeaways: five media developments to note, from the studio to the cloud
IBC, one of the largest annual gatherings of the media and entertainment industry, returned in person this year in Amsterdam. More than 37,000 attendees from over 170 countries attended, while 1,000+ exhibitors showcased innovations and cutting-edge technology. In this analysis we discuss what we consider to be the top five developments and trends seen at the show: cloud, virtual studios, free ad-supported streaming TV channels, end-user experience and 5G.
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IBC 2022 takeaways: five media developments to note, from the studio to the cloud
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