IBC 2022 takeaways: five media developments to note, from the studio to the cloud

Access this insight with a Premium plan. Contact our sales team to get started.
IBC, one of the largest annual gatherings of the media and entertainment industry, returned in person this year in Amsterdam. More than 37,000 attendees from over 170 countries attended, while 1,000+ exhibitors showcased innovations and cutting-edge technology. In this analysis we discuss what we consider to be the top five developments and trends seen at the show: cloud, virtual studios, free ad-supported streaming TV channels, end-user experience and 5G.
Report details
IBC 2022 takeaways: five media developments to note, from the studio to the cloud
Report details
IBC 2022 takeaways: five media developments to note, from the studio to the cloud
Related research
Telefónica Spain: Advancing digital home strategy through digital gaming
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how gaming is part of Telefónica’s Digital Home strategy, combining connectivity with entertainment and other digital services to deepen customer relationships.
Deutsche Telekom: Using digital gaming to showcase 5G differentiation and spur B2C growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition considers how Deutsche Telekom is using digital gaming to make the value of its 5G network tangible to consumers.
China Mobile: Offering first-party gaming with an eye on B2C revenue growth and 5G monetisation
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition examines how gaming supports China Mobile's strategy to expand digital services and revenue beyond connectivity.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.
