IBC 2022 takeaways: five media developments to note, from the studio to the cloud
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IBC, one of the largest annual gatherings of the media and entertainment industry, returned in person this year in Amsterdam. More than 37,000 attendees from over 170 countries attended, while 1,000+ exhibitors showcased innovations and cutting-edge technology. In this analysis we discuss what we consider to be the top five developments and trends seen at the show: cloud, virtual studios, free ad-supported streaming TV channels, end-user experience and 5G.
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