GMEI 2017 - Global Mobile Engagement Index

Download the Report

Complete the form below to get instant access to this report. For easier access in the future, you can register for a free account here.

Opt-in for Marketing Communications:
To ensure you stay up-to-date on the latest developments in the mobile industry, GSMA Intelligence would like to send you information about events, products, services, and initiatives, as well as industry news. Please subscribe by ticking this box; once subscribed, you can tailor what you receive from us at any time, or unsubscribe, should you wish.

This Report is locked

Please sign in or register for a free public account to access this report.

Learn more about our packages

GSMA Intelligence is today publishing the first edition of its Global Mobile Engagement Index (GMEI). The Index reflects growing demand among industry thought-leaders to gain new perspectives on measuring mobile uptake.

Mobile is transforming people’s lives, and consumer habits will continue to change as mobile devices get smarter, services grow richer and societies become more connected. The Index is based on the results of our latest global consumer survey and measures the level of engagement among smartphone and non-smartphone owners across an array of use cases and services. The higher the score, the more likely consumers are to frequently engage in mobile services.

A consumer segmentation exercise supports the Index; it helps to interpret the GMEI ranking and understand the differences in user engagement between countries. Based on the usage patterns of the 56,000 survey respondents, four segments have been identified: Aficionados, Pragmatists, Networkers and Talkers.

Understanding what makes mobile users unique in any given country today, and how demand is going to evolve tomorrow, is key to anticipating future growth and challenges. This goal to understand and anticipate drives the development of the Global Mobile Engagement Index.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

5G Next: optimising energy in the age of network complexity via integrated dashboards

Mobile networks and connectivity
Climate, ESG and sustainability
Mobile Operators and Networks

This Insight Spotlight is part of our 5G Next series, which helps clarify the next phase of 5G and highlights key technological innovations. Energy efficiency is becoming increasingly critical as it directly affects operational costs, while the integration of new network layers can contribute to rising energy consumption. Reducing operational complexity, unlocking actionable insights and transforming billing will be foundational to achieve efficiency, sustainability goals and long-term network resilience in the 5G era and beyond.

This report is locked

5G in Context, Q2 2025

Mobile networks and connectivity
Mobile Operators and Networks

This quarterly review of global 5G developments provides a concise, tracker-style deliverable, presenting key metrics and forecasts in an easy-to-access and engaging way. GSMA Intelligence has aggregated the latest data on 5G connections and adoption, as well as information on network trials/launches and spectrum assignments.

This report is locked

Mobile Data Deck, Q2 2025

Mobile networks and connectivity
Mobile Operators and Networks

The GSMA Intelligence Mobile Data Deck offers a fast track to all the essential data you need to know, with key mobile metrics in one easy-to-use deck of charts. The forecasts to 2030 include connections by region and technology generation, smartphone connections and adoption, and mobile operator revenue.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics