Global Mobile Radar - September 2018
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This edition of the Global Mobile Radar comes as we look forward to Mobile World Congress Americas 2018. Hosted in Los Angeles for the first time, industry leaders from across the mobile ecosystem will gather to network, showcase and exchange ideas for the successful digital transformation of the industry.
In this edition we look at the following:
Highly intelligent, autonomous machines that can physically resemble humans have been a mainstay of science fiction for many decades. However, the truth is that most robots today are in fact relatively dumb and limited to performing a small number of pre-programmed tasks. We examine how connectivity, AI, big data and machine learning are ushering in a third age of cloud robotics and the role that mobile technologies play as a key enabler in the emerging cloud robotics ecosystem.
AI has become a national strategic asset and we are on the verge of an AI arms race, with China and the US the primary competitors. In contrast to many previous technology cycles, we are seeing the prospect of a zero-sum development scenario. We examine the consequences of the newly drawn battle lines on international trade, and an overall risk of innovation going into reverse gear.
Over the past 20 years, the notion of an empowered customer has changed from one that was simply well informed to one taking an active and contributing role within an economic ecosystem. We look at these ‘prosumers’ in a number of different industries and study the implications for brands.
In our final in-graphics chapter, we look at the development of battery technology. We outline private and government financing of innovation and technology development in rechargeable batteries, and close by looking at some of the latest alternatives to the dominant lithium-ion technology.
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Capitalising on smartphones as the leading digital playground: five priority areas for OEMs
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Learn moreRelated research
Capitalising on smartphones as the leading digital playground: five priority areas for OEMs
Today, smartphones are the leading digital playground. According to our consumer survey, almost 80% of smartphone users consume digital entertainment services, including video, music and games, on a weekly basis. How can smartphone OEMs capitalise on the prime position that their devices have in digital services consumption? In this report we lay out the five key areas here that smartphone OEMs should focus on. These include implementing bundling strategies, leveraging tech and network advances, and identifying the prime consumer segments for digital services.
Extended reality: developing a successful B2C strategy requires work in five important areas
Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.
Mobile phone circularity: growing momentum, with financial incentives a driving force
The latest GSMA consumer survey asked more than 10,000 consumers about their views on smartphone repairability, reuse and recycling, refurbished smartphones and the importance of sustainability when buying a new mobile phone. The survey findings have important implications for operators, mobile phone OEMs and other mobile ecosystem players in terms of positioning, potential sales benefits and the wider promotion of circularity schemes.
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