Capitalising on smartphones as the leading digital playground: five priority areas for OEMs
Access this insight with a Premium plan. Contact our sales team to get started.
Or
Today, smartphones are the leading digital playground. According to our consumer survey, almost 80% of smartphone users consume digital entertainment services, including video, music and games, on a weekly basis. Also, more than 90% access non-entertainment services such as social networking, fintech, e-health and education on their smartphones at the same frequency.
How can smartphone OEMs capitalise on the prime position that their devices have in digital services consumption? In this report we lay out the five key areas here that smartphone OEMs should focus on. These include implementing bundling strategies, leveraging tech and network advances, and identifying the prime consumer segments for digital services.
Additionally, we discuss the implications for digital services ecosystem players such as operators, device OEMs, digital services providers and more.
Report details
Capitalising on smartphones as the leading digital playground: five priority areas for OEMs
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usReport details
Capitalising on smartphones as the leading digital playground: five priority areas for OEMs
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usRelated research
Evolution of devices: prospects for growth, interest in sustainability and the rise of AI
Having been under significant pressure for the last few years, sales of smartphones are recovering. Against this backdrop, understanding how consumer behaviour with devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth.
Consumers in Focus: Device User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to device user behaviour in a consistent and structured way.
Telefónica Spain: Advancing digital home strategy through digital gaming
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how gaming is part of Telefónica’s Digital Home strategy, combining connectivity with entertainment and other digital services to deepen customer relationships.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.