Capitalising on smartphones as the leading digital playground: five priority areas for OEMs
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Today, smartphones are the leading digital playground. According to our consumer survey, almost 80% of smartphone users consume digital entertainment services, including video, music and games, on a weekly basis. Also, more than 90% access non-entertainment services such as social networking, fintech, e-health and education on their smartphones at the same frequency.
How can smartphone OEMs capitalise on the prime position that their devices have in digital services consumption? In this report we lay out the five key areas here that smartphone OEMs should focus on. These include implementing bundling strategies, leveraging tech and network advances, and identifying the prime consumer segments for digital services.
Additionally, we discuss the implications for digital services ecosystem players such as operators, device OEMs, digital services providers and more.
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