Global cellular market trends and insight – Q2 2016

Welcome to GSMA Intelligence’s 31st quarterly review of regional mobile trends. In this Q2 2016 issue, we have redesigned the structure of the report to present our data in a new light and give you access to new insights.

We know that you are busy and don’t have time to scan the thousands of operator data points captured in our online database each quarter, so our analyst team has summarised the latest regional data trends for you in this report.

The report now provides content from our News Feed tool, our consumer survey results, and featured data from external data providers. This quarter, we have focused on the adoption of IP messaging apps and its impact on traditional text (SMS). Our consumer survey results provide insights into this topic and we invited SimilarWeb to shed some light on the use of IP messaging apps on Android devices.

The regional slides feature easy to digest statistics covering mobile adoption, market structure, network launches, technology migration, and financials. We hope that you enjoy these new report features. As always, we value your feedback, so please do contact us if you wish to discuss this research with our analyst team.